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Social Media Strategist


Title: Social Media Strategist Reports to: Senior Communications Manager Location: Fully remote with the potential for in-person Classification: Full time, salaried Overall Responsibility RefugePoint seeks a full-time, remote Social Media Strategist to join our growing Development and Communications team.
Reporting to the Senior Communications Manager, the Social Media Strategist will own and evolve RefugePoint's online voice and social media presence.
This role will be responsible for crafting rich and compelling written, multimedia, and graphic design content to be used on our social media, website, and email marketing platforms to share our message, help raise money, and mobilize existing and new supporters.
This means that we pay our employees based on a clear and consistent methodology and without regard to identity or personal relationships.
A diverse workforce helps RefugePoint realize its fullest potential.
RefugePoint is committed to providing equality of opportunity for all persons in all aspects of employment without regard to race, religion, color, creed, national origin, sex, age, veteran status, sexual orientation, disability, ancestry, or any other factor unrelated to job performance.
RefugePoint is aware that the pursuit of our vision, mission, and values is strengthened by integrating anti-racist principles in all that we do.

Title: Social Media Strategist

Reports to: Senior Communications Manager

Location: Fully remote with the potential for in-person

Classification: Full time, salaried (exempt)


Overall Responsibility

RefugePoint seeks a full-time, remote Social Media Strategist to join our growing Development and Communications team. Reporting to the Senior Communications Manager, the Social Media Strategist will own and evolve RefugePoint’s online voice and social media presence.


This role will focus on growing our existing audiences and acquiring new audiences by using digital channels to reach, inform, and inspire them to engage, advocate, and give. This role will be responsible for crafting rich and compelling written, multimedia, and graphic design content to be used on our social media, website, and email marketing platforms to share our message, help raise money, and mobilize existing and new supporters.


This Job Might Be For You If:

  • You are good at planning, monitoring, and executing social media strategies and content development (text, image, blog, and video) which supports our organizational goals and strategy
  • You can develop long-term goals, strategies, tactics, and a budget for RefugePoint’s social media presence and ensure that content is consistent with established identity, branding, and voice
  • You have excellent verbal, writing, and interpersonal communications skills; strong attention to detail, ability to write and deliver work under deadlines, and commitment to high-quality standards
  • You have a strong sense of initiative and an outcomes-oriented mindset
  • You are flexible and can provide off-hour support during times of emerging news/crises
  • You are committed to diversity that values all individuals and respects differences in regards to race, ethnicity, age, gender identity/expression, sexual orientation, religion, disability, and socio-economic circumstance
  • Writing, editing, and designing impactful content
  • Crafting and implementing creative, multi-faceted social strategies for educating our audiences (including staff), live events, and media campaigns
  • Tracking and analyzing the success of social media and online engagement initiatives
  • Positioning RefugePoint as a thought leader on core social media channels
  • Actively managing communities to answer questions, provide information and ensure follower satisfaction and engage in conversations about relevant topics
  • Exercising judgment in breaking news and rapid response environments
  • Monitoring emerging trends and platforms across social and activities of other nonprofits to share best practices and optimize performance
  • Creating and implementing online advertising strategies
  • Generating email list and social media audience growth
  • Social media, marketing, public relations, journalism, or related field (3+ years)
  • Producing social media content for professional social media profiles on Facebook, Instagram, Twitter, and LinkedIn, ideally for a nonprofit or advocacy organization
  • Effective and impactful digital storytelling
  • Managing social listening and monitoring and sharing insights
  • Working collaboratively with colleagues across departments, cultures, and functions in a dynamic environment
  • SEO, keyword research, WordPress, and Google Analytics
  • Experience using and evaluating emerging social media platforms and software, (like Buffer/Hootsuite)
  • Experience with graphic design and the Adobe Creative Suite of applications (bonus, not required)
  • Video and/or photo editing experience (bonus, not required)
  • The implementation of digital ad campaigns
  • 32 days of PTO (combined sick and vacation) in addition to 12 major holidays
  • Flexible working schedule (4 or 5 day work week); potential for remote work
  • 8 weeks of paid parental leave and 4 weeks of unpaid parental leave
  • Pre-tax flexible spending accounts
  • Comprehensive health and dental benefits with a significant portion of the premiums paid by the organization
  • Short-term and long-term disability and life insurance
  • 401k plan with match up to 6% after 1 year of service

Compensation:

At RefugePoint, we strive to reward our employees equitably and transparently. This means that we pay our employees based on a clear and consistent methodology and without regard to identity or personal relationships. The starting salary range for this position is $55,000 - $60,000.


A diverse workforce helps RefugePoint realize its fullest potential. RefugePoint is committed to providing equality of opportunity for all persons in all aspects of employment without regard to race, religion, color, creed, national origin, sex, age, veteran status, sexual orientation, disability, ancestry, or any other factor unrelated to job performance.

Additionally, RefugePoint is aware that the pursuit of our vision, mission, and values is strengthened by integrating anti-racist principles in all that we do. Therefore, we are committed to being an anti-racist organization, and realize that doing so involves making a sustained commitment. Candidates from historically underrepresented group(s) are encouraged to apply.

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