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Social & Content Marketing Lead


We’re looking for an outstanding social media and content marketer to lead integrated brand programs and set the strategy for community engagement and growth. In this role you’ll define a vision for how Skillshare influences culture and conversation while elevating our content across owned channels. You’ll manage (and champion!) a small, mighty team responsible for world-class social, editorial and SEO campaigns, while infusing innovative, social-first thinking into our brand and business. You’ll identify key calendar moments and always-on opportunities to drive awareness, loyalty, and love.

What you’ll do:

  • Your responsibilities include: Leading topic selection, story planning, and keyword strategy for a comprehensive editorial and SEO content program, centering on Skillshare’s blog
  • Developing integrated social campaigns and activations in partnership with cross-functional teams, including class content, creative, communications, product, and external agencies
  • Implementing a robust measurement plan to ensure we are constantly iterating, improving and driving impact
  • Coaching and managing a talented team, inspiring them to think big, have fun and do their best work
  • Creating brand resonance within new and existing markets to leverage user retention and acquisition
  • Our ideal teammate balances left-brain creativity and storytelling with right-brain analysis of audience, media, and market insights to inform strategy and achieve results.
  • You are first to identify content trends and social best practices and highly motivated to lead the category with best-in-class work.
  • You have managed and scaled content programs for a global brand, in partnership with regional leads (either in-house or at an agency).
  • You are equally comfortable as an individual contributor as you are managing a network of creators to produce break-through content that reflects the values of our audience.
  • You are an experienced collaborator and project leader, capable of aligning multiple teams and work streams around a common plan and goal.
  • Impact: You’ll have a direct impact on growing our community, building our brand, and taking our business to a global audience.
  • Growth: You’ll have the opportunity to wear many hats while growing your leadership, influence and responsibility within the org.
  • Our team: We have a passionate, talented team that elevate each other and are truly the most fun to work with.
  • Our mission: We’re doing work that matters – inspiring people around the world and empowering them to pursue their creativity.
  • Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

About Skillshare:

Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are backed by Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.

Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills.

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