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Copywriter 🔥


Who MIRROR is MIRROR is the world's first nearly invisible home gym featuring live and on-demand fitness classes in a variety of workout genres, and 1:1 personal training.
We've created a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym.
Shoppers can now experience MIRROR in 200 stores and counting across North America.
You're comfortable working in a fast-moving environment and have successfully implemented your work into a broader brand strategy at a growth-stage company.
You crave the opportunity to help define and shape a consumer-facing company's verbal brand.
How the role impacts MIRROR MIRRORs Copywriter will help to drive the creation and strategy of our verbal brand through a period of rapid growth.
It will inherit and build a relevant, fitness-oriented brand voice that our customers love across email, paid, landing pages, by partnering with brand designers, performance marketers, and fitness content teams.
Who MIRROR is



MIRROR is the world’s first nearly invisible home gym featuring live and on-demand fitness classes in a variety of workout genres, and 1:1 personal training. We’ve created a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout--variety, personalization, and community--are brought to the most convenient place: the home.



In 2020, MIRROR joined the lululemon family. Shoppers can now experience MIRROR in 200 stores and counting across North America. Operating as an independent entity while having the resources of a public, global company behind us, we’ll continue to grow rapidly with amazing workout content and in-home fitness innovation.



We’re an inclusive space for all identities and are committed to keeping that foundation intact during this rapid growth.



Do you see yourself here? Learn about the role and challenge below!



Who you are



You are a versatile Copywriter that’s driven results through performance marketing with a distinct voice across a variety of marketing channels. You’re comfortable working in a fast-moving environment and have successfully implemented your work into a broader brand strategy at a growth-stage company. In fact, you crave the opportunity to help define and shape a consumer-facing company’s verbal brand. Cross-functional team members would describe your tone of writing as “fresh” and “modern.” Building something that scales up excites you more than inheriting and maintaining it.



How the role impacts MIRROR



MIRRORs Copywriter will help to drive the creation and strategy of our verbal brand through a period of rapid growth. It will inherit and build a relevant, fitness-oriented brand voice that our customers love across email, paid, landing pages, by partnering with brand designers, performance marketers, and fitness content teams. It will also create collaborative strategies with lululemon’s marketing organization.



How you’ll impact the role:
  • Act as a key collaborator on the strategy for MIRRORs overall verbal brand
  • Write, edit and manage all consumer/member-facing copy for all paid, owned, and earned marketing channels including but not limited to: emails, ads, website, landing pages, push notifications, SMS, etc…
  • Define, test, and measure MIRRORs brand voice
  • Help establish word-class Copy strategy through cross-functional partnerships with several key stakeholders at MIRROR and lululemon
  • Build stakeholder and cross-departmental partnerships that develop and manage feedback loops
  • Define and execute on MIRRORs content calendar
  • Build headlines, subheadlines, emails, and more that drive marketing performance across all channels



  • Competitive compensation
  • Competitive healthcare coverage 401K program with company match
  • Self-directed flexible time-offFree MIRROR and subscription
  • Work-from-home stipend
  • lululemon employee discount
  • Other perks



BEFORE YOU APPLY...



We ask that you remove your name, email, and all other personal identifying information from your resume before you submit it. This helps us reduce unconscious bias during the resume review process so we can focus on what you’ve done above all else.



You must reside in the United States to be considered for this position.



BEFORE YOU APPLY...



We ask that you remove your name, email, and all other personal identifying information from your resume before you submit it. This helps us reduce unconscious bias during the resume review process so we can focus on what you’ve done above all else.



You must reside in the United States to be considered for this position. Show more Show less

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