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Marketing Director


THE PULMONARY HYPERTENSION ASSOCIATION:

Founded in 1991 by patients for patients, the Pulmonary Hypertension Association (PHA) is the oldest and largest nonprofit patient association in the world dedicated to the pulmonary hypertension community. Pulmonary hypertension (PH) is a rare, chronic and life-threatening disease of the lungs for which no cure currently exists. Our mission is to extend and improve the lives of those affected by PH. To achieve our mission, PHA engages people with PH and their families, caregivers, healthcare providers and researchers worldwide who work together to advocate for the PH community, provide support to patients, caregivers and families, offer up-to-date education and information on PH, improve quality patient care and fund and promote research.

PHA seeks mission-driven, talented professionals to join our team of dedicated employees working to advance our mission and improve the quality of life of those who live with this deadly lung disease.

Job Summary

The Communications & Marketing department leads the development and implementation of PHA鈥檚 communications and marketing strategies. It establishes and manages guidelines and processes to ensure unified, consistent and effective messaging across all communications and marketing channels. The department provides message development, copywriting, design and creative services to promote the organization鈥檚 programs, services and events.

The Marketing Director plans and manages PHA鈥檚 marketing, advertising, brand management and messaging, and social media platforms, to create awareness for and support PHA鈥檚 mission and strategic goals. The Marketing Director creates and implements integrated cohesive campaigns to launch and promote PHA events, programs and services, create general awareness, and in collaboration with the Membership Manager and VP, Communications and Marketing, increase membership. The Marketing Director works closely with the Vice President, Communications and Marketing and Director, Content Strategy and Development to develop and maintain PHA websites and manage website redesign and development.

Essential Duties and Responsibilities:

  • In collaboration with the Vice President, Communications and Marketing and Director, Content Strategy and Development, develop and implement an overall communications plan for PHA that supports PHA鈥檚 strategic plan and annual goals and strategies.
  • Work with communications team to identify content priorities for website, review and revise current content, collaborate on site organization, IA, UX and design. Work with communications team to help maintain and develop PHA websites, including content priorities and site organization, IA, UX and design accessibility, incorporation of third-party applications and improving functionality.
  • With Communications colleagues, manage website redesign and development, from internal needs assessment and database integration to RFP process and managing related vendors.
  • In collaboration with communications team, help improve web traffic and use of products and services for all PHA websites and online platforms through advertising and online marketing campaigns.
  • Oversee dissemination of PHA鈥檚 digital marketing campaigns and lists from PHA鈥檚 database.
  • Develop institutional dashboards and measure, track and report effectiveness of website(s) and other communications strategies and publications, including e-communications, social media platforms and online program materials, using Google Analytics and other tools.
  • Collaborate with the Communications and Marketing team, as well as program managers, to plan, create and execute messaging and marketing plans for PHA membership, education, programs and events and coordinate, develop and oversee production of digital materials, including advertisements, social media posts, web pages and e-communications.
  • Working with PHA stakeholders, lead event marketing and website development for PHA events and programs, including PHA International PH Conference and Scientific Sessions, PHPN Symposium, PHA on the Road and other educational programming.
  • Oversee Digital Media Associate in creation and scheduling social media posts on Instagram, Facebook, Twitter, LinkedIn and other platforms. Use existing and new platforms to connect new audiences with PHA鈥檚 mission and build relationships in the PH community.
  • In collaboration with Communications and Marketing team, develop media lists; write and distribute news releases to promote PHA campaigns, events and activities; and collaborate with Digital Media Associate to develop relationships with reporters and bloggers on social media platforms.
  • In collaboration with staff and other speakers, produce talking points and speeches.
  • Oversee monitoring of news coverage of PH and PHA, create reports and share content throughout online communication channels. Develop and maintain media room on PHA website.
  • Develop and promote advertising strategies for all of PHA鈥檚 assets.
  • Manage vendors and independent contractors connected to digital communications and events including web developers, email vendors, press vendors, photographers, videographers and social media vendors.
  • Lead strategy and oversee production of videos and photography, including developing scripts and interview questions, planning shoots and overseeing editing.
  • Collaborate with Membership Manager to develop promote membership benefits and new services throughout PHA communications and marketing channels.
  • Maintain list of storytellers and spokespeople on a variety of topics for PHA.
  • Write and/or edit content for website, e-newsletters and social media posts, along with other communications and marketing tasks.
  • In collaboration with Communications and Marketing team, help maintain and train others on a style guide for website, social media and other digital communications.
  • Supervise and develop Communications and Marketing Coordinator and Digital Media Associate.
  • Reports to Vice President, Communications & Marketing.
  • Reporting to this position: Communications and Marketing Coordinator and Digital Media Associate.
  • Bachelor鈥檚 degree in digital communications, marketing, communications, journalism, or related field.
  • Minimum of eight years' management experience in digital communications and marketing; experience managing staff and contractors, and vendors and/or volunteers required.
  • Ability to develop and successfully drive new initiatives, create strategic marketing plans, work cross-departmentally, oversee projects to completion, balance numerous projects and measure results.
  • Experience using email marketing systems to reach diverse audiences and content management systems, including site functionality, accessibility, web architecture and content development.
  • Experience in working to meet diverse needs within a membership organization.
  • Excellent verbal and written communication skills. Ability to write creative copy for various applications, including print, web, social media and e-communications.
  • Excellent editor, well-versed in AP style.
  • Strong understanding of website and email marketing best practices and analytics.
  • Familiarity and experience with a variety of social media platforms.
  • Knowledge of email marketing platforms, database and list management and reporting.
  • Experience with writing and distributing press releases and reaching out to the media.
  • Proficiency in Microsoft Office (including Word, Excel and PowerPoint), SEO skills, Google Analytics, content management systems required.
  • Adobe Design Suite (in particular, Photoshop, Acrobat Pro and InDesign), MailChimp, Word Press strongly preferred.
  • Ability to motivate a team, as both supervisor and peer, work as a collaborative team member, and work independently to produce quality materials within tight timeframes.
  • Must demonstrate comfort with change and agility to adapt to and lead through change.
  • Experience working in a nonprofit environment, preferably with an underserved or disease state audience. Experience in communications across varied audiences, including donors, community members and health care providers.

HIGHLIGHTS OF BENEFITS & PERKS:

路 100% employer paid medical, dental, vision, disability and life insurance plans.

路 Paid vacation, sick and personal days.

路 Transportation subsidy (parking or public transit).

路 403(b) retirement plan.

路 Bagel Fridays!

SALARY RANGE

路 $80,000 鈥 $90,000

WORKING CONDITIONS:

Working conditions are normal for an office environment. Work requires occasional weekend and/or evening work and travel.

LOCATION: Office is in Silver Spring, Maryland. Washington, D.C. metro area candidates preferred. Fully remote candidates outside of the metro area also will be considered.

PHA IS AN EQUAL OPPORTUNITY EMPLOYER:?The Pulmonary Hypertension Association is proud to be an equal opportunity employer, fostering a workplace that celebrates diversity and inclusion and is free from discrimination and harassment. Each applicant will be considered for employment, regardless of his/her/their age, race, color, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, marital status, pregnancy, physical or mental disability, genetic information, veteran status, uniformed servicemember status or any other status protected by applicable federal, state or local laws.?

For more about PHA see: www.phassociation.org [1]

Disclaimer

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements.


  1. http://www.phassociation.org/

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