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Digital Marketing Specialist 🔥


Take this exciting opportunity to join a fast-growing company and build out its digital marketing team. Viv Higher Ed is a full-service marketing agency for colleges and universities in the Boston area. We are looking for a digital marketing specialist to join our growing team. Prior digital marketing and paid media management experience required. Agency and higher education experience are a plus. This is a remote, benefits-eligible, full-time position. Local candidates preferred.

Responsibilities:

  • Build, monitor, and optimize digital marketing campaigns
  • Develop analytics reports and strategy briefs for clients
  • Provide input on campaign strategies
  • Write ad and email copy
  • Present to internal and client teams
  • Help grow the media side of the business

Qualifications:

  • Experience planning and managing media spend on Google Search, Google Display Network, Facebook, Instagram, and LinkedIn, in addition to other digital platforms
  • Strong copywriting ability
  • Excellent verbal and written communication
  • Experience with analytics reporting, especially on Google Analytics, Tableau, and within CRM platforms
  • Efficient time management
  • A history of self-motivation, without a need for intensive oversight
  • Bachelor’s degree or higher
  • 3+ years digital marketing experience, preferably in an agency setting or for higher education institutions

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

  • Flexible schedule
  • Health insurance
  • Paid time off
  • Retirement plan

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital Marketing: 3 years (Preferred)
  • Marketing: 3 years (Preferred)

Work Location:

  • Fully Remote

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