Digital Marketing Specialist 🔥
Take this exciting opportunity to join a fast-growing company and build out its digital marketing team. Viv Higher Ed is a full-service marketing agency for colleges and universities in the Boston area. We are looking for a digital marketing specialist to join our growing team. Prior digital marketing and paid media management experience required. Agency and higher education experience are a plus. This is a remote, benefits-eligible, full-time position. Local candidates preferred.
Responsibilities:
- Build, monitor, and optimize digital marketing campaigns
- Develop analytics reports and strategy briefs for clients
- Provide input on campaign strategies
- Write ad and email copy
- Present to internal and client teams
- Help grow the media side of the business
Qualifications:
- Experience planning and managing media spend on Google Search, Google Display Network, Facebook, Instagram, and LinkedIn, in addition to other digital platforms
- Strong copywriting ability
- Excellent verbal and written communication
- Experience with analytics reporting, especially on Google Analytics, Tableau, and within CRM platforms
- Efficient time management
- A history of self-motivation, without a need for intensive oversight
- Bachelor’s degree or higher
- 3+ years digital marketing experience, preferably in an agency setting or for higher education institutions
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
- Retirement plan
Schedule:
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Digital Marketing: 3 years (Preferred)
- Marketing: 3 years (Preferred)
Work Location:
- Fully Remote