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Marketing Specialist/manager 🔥


At the end of the day, how do you feel about the work you did? Is it enough to feel good because you have optimized search on a website and increased conversions by 40%, or are you looking for more than this? Something that connects to a larger purpose?

Essential Education develops and delivers innovative learning technology for adult education. We are young, creative, energetic, and committed to changing the way adults are being taught. Our powerful eLearning solutions have helped over 2.4 million people make positive change in their lives. You will be part of a team of over 35 people committed to helping individuals get a core education so they can advance to better jobs and college and achieve financial security.

We are looking for a digital marketing specialist/manager who has a startup and entrepreneurial spirit and a thorough understanding of internet marketing. You will work directly with the CMO to develop and implement marketing strategies and tactics. You should have enough experience to take over key elements of our direct-to-consumer marketing and CRM software.

What makes this an interesting and rewarding marketing job is that it’s not just about creating copy stories heralding product superiorities. It’s much more challenging than this. The marketing challenge is to create content that helps people change core mindsets about themselves. The person we are looking for isn’t just an amazing writer and an accomplished digital marketing expert; they are also a student of the human psyche and the things that people need to make change in their lives.

You are a self-starter and self-reliant and are driven to make significant advances in the world of education. You will be involved in both short-term and long-term marketing strategy and development.

Following are the six key skills needed to be successful at this job. Please reply with a letter explaining your experience in these six key skill areas, why you can help us achieve our goals, and a resume of your experience. Applications that do not include personalized cover letters will not be considered.

  • Strategic thinker and planner. You are able to design and execute effective marketing strategies and can demonstrate your success in these areas.
  • Excellent writing skills. At the end of the day it’s all about communicating the right stories. You will need to be able to take marketing strategies and craft powerful messages on websites and emails that touch people and motivate them to act.
  • Strong analytical skills. If we can’t measure and interpret the results of our marketing efforts we are just wasting people’s time. But data alone is not enough, we need someone who can not only interpret the meaning, but craft strategies and tactics to improve our performance.
  • Experience with digital marketing tools. You have built powerful campaigns on websites and social media. You should have knowledge and experience of CRM software preferably, HubSpot. You will take over the management of how we connect directly with our clients and prospects.
  • Flexible self starter and finisher. While we are well beyond the startup stage in our company’s growth, we practice a strong startup and entrepreneur mindset and need people who have the intensity to make things happen.
  • Experience in collaboration with marketing, design, sales, and content teams. You have experience not only in crafting basic strategies, but the project management skills to make them happen.

This is a remote position.

Please reply with a letter explaining your experience in the six key skill areas above, why you can help us achieve our goals and a resume of your experience. (BONUS: Share links to your online portfolio or work.)

***Applications that do not include personalized cover letters will not be considered.

Thank you for your time.

Our website: https://www.essentialed.com

This is a fully remote position.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

  • Dental insurance
  • Flexible schedule
  • Paid time off
  • Parental leave
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital Marketing: 5 years (Preferred)
  • Marketing: 5 years (Preferred)

Work Location:

  • Fully Remote

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