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Digital Marketing Manager 🔥


About us

Some procedures in a business are complicated. We may not always be able to simplify the procedure, but we make it simple to follow a complicated procedure. ScreenSteps’ purpose is to improve the lives of your employees, trainers, and company leaders at work — by providing knowledge base and performance support software that makes it simple to follow complex procedures so you save time and money.

We’re looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our strategic efforts to increase brand awareness, qualified lead generation, and sales.

We are a fully remote team. We treat everyone with respect and avoid anything that smells of office politics.

We are looking for someone that wants to do great work, but who also wants to have a great life outside of work. We believe in making time for our families, service opportunities, and other outside interests.

In addition to experience in digital marketing, the right candidate will possess a growth mindset. They will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.

Responsibilities

  • Plan and execute multiplatform digital marketing campaigns.
  • Own our brand messaging strategy and standards.
  • Oversee email marketing and lead nurturing efforts.
  • Plan and run conversion testing and other experiments.
  • Own the use of our marketing technology platforms (HubSpot).
  • Be the point of contact for related vendors and agencies, as needed.
  • Coordinate with our content manager on the scope and direction of content creation.
  • Develop and execute an ongoing content promotion strategy.
  • Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
  • Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
  • Create landing pages and other conversion opportunities.
  • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
  • Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
  • Act as the owner of our website performance, with a focus on optimizing for search and user experience.

Skills and educational requirements

  • Bachelor’s degree in marketing, communications, advertising, or a related field.
  • Historical track record of success in a digital marketing role.
  • HubSpot experience/certifications would be a major plus.
  • Exceptional project management skills, with a keen eye for detail.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Self-directing and agile, with the ability to quickly pivot strategies, as needed.
  • Experience with marketing automation, email marketing, and other related platforms.
  • Passionate, creative thinker with exceptional analytical skills.
  • Team player with superb collaboration and communication skills.
  • Outstanding communication and interpersonal skills.
  • Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital Marketing: 1 year (Preferred)
  • Marketing: 1 year (Preferred)

License/Certification:

  • HubSpot Marketing Software Certification (Preferred)

Work Location:

  • Fully Remote

Work Remotely:

  • Yes

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