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Product Marketing Manager 🔥


About us

Keysight delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight's dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow's technology products to market faster across the development lifecycle, in design simulation, prototype validation, automated software testing, manufacturing analysis, and network performance optimization and visibility in enterprise, service provider and cloud environments. Our customers span the worldwide communications and industrial ecosystems, aerospace and defense, automotive, energy, semiconductor and general electronics markets. Keysight generated revenues of $4.2B in fiscal year 2020. For more information about Keysight Technologies (NYSE: KEYS), visit us at www.keysight.com.

We are looking to hire a motivated individual to join our product marketing team. Your focus will be on some of the most technologically advanced test and measurement solutions on the planet. The ideal candidate will have a strong technical and product marketing background, able to quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.

Position Overview:

In this role you will be a key member of the product marketing team and able to work remotely from home anywhere in Canada or the US. This position will focus on three main tasks.

First, you will conceive the strategy, develop global campaigns, and implement a marketing plan to drive Keysight’s test & measurement business. You will personally develop the core content, including messaging, whitepapers, eBooks, product demos, videos, and webinars. These campaigns will focus on promoting new product introductions, as well as existing products, tailored to address customer use cases and application challenges.

Second, you will work with the global sales/field marketing team, product managers, and dedicated marcom resources to refine your campaign plans to promote and maximize the impact of your content. Your goals are to create and influence audiences that will ultimately be nurtured into high-quality marketing leads for your portfolio.

Third, you will ensure that your efforts fit Keysight communication channels, and you will measure the performance of your content and its ability to deliver against the audience and engagement goals you define. Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.

If the idea of marketing powerful world-class measurement hardware excites you, and you have a passion for well-written papers, audio, and video content, Keysight is the place you want to be. We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.

Job Qualifications

  • Bachelor’s Electrical Engineering university degree or equivalent
  • 5+ years of product marketing experience
  • 3+ years of experience in a content-creation field – for example, technical marketing, product marketing, or engineering content development
  • Experience with transforming complex topics into digestible concepts
  • Ability to think creatively and break industry stereotypes
  • Excellent writing skills and a passion for storytelling and digital content
  • Ability to perform competitive analysis
  • Strong analytical skills – experience with Eloqua and Domo an asset
  • Experience developing product marketing campaigns (messaging, whitepapers, eBooks, videos, and webcasts)
  • Proven success working with global, cross-functional teams

Job Type: Full-time

Salary: Up to $150,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Retirement plan
  • Vision insurance

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Education:

  • Bachelor's (Required)

Experience:

  • product marketing: 3 years (Required)

Work Location:

  • Fully Remote

Work Remotely:

  • Yes

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