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Strategic Social Media Campaign Manager


Summary/Objective

We want to be the best. That's why we hire the best. As the 2018 winner of Digiday's Worklife Award for Most Passionate Employees at an Agency, we thrive on challenging, rewarding, purpose-driven work. We're looking for skilled individuals like you - for professionals full of talent, but not of themselves.

Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.

We are a Facebook Small Business Solutions Partner, a Google Premier Partner, and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading-edge technology of our Quantum Optimization Platform.

This position is offered in a 100% remote capacity.

Essential Functions

Adtaxi is searching for an experienced Strategic Social Media Campaign Manager. We are expanding our social media team responsible for managing highly strategic Facebook, Instagram and Twitter social media marketing campaigns. The ideal candidate for this position will have prior experience executing goal-specific social marketing campaigns, and is able to articulate performance to sales reps and clients. As part of our social team, you will create new campaigns, conduct optimizations, and prepare client-facing reports. Confidence, accountability and action-oriented attitude and habits are keys to success.

  • Manage and execute paid social media marketing campaigns for a variety of clients across Facebook, Instagram, Snapchat, Twitter and LinkedIn
  • Gather assets in Salesforce, auditing the assets and setting up social campaigns in platform
  • Clearly understand and communicate the needs of an advertiser into a strategic plan created for their performance goals.
  • Work in concert with RTB and SEM account managers to accelerate client's conversion objectives.
  • Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget
  • Perform account maintenance responsibilities and escalate campaign issues to team members and clients.
  • Understand advertiser goals, market position and expectations while working with digital sales specialists in applying this data to a tailored digital strategy.
  • Extend optimization and strategic efforts beyond click-through rate, utilizing our suite of customized conversion tracking and analytics tools to focus on advertiser ROI, setting and beating benchmark returns month over month.
  • Provide reporting insights to internal teams as request through various communication channels

Competencies & Skills
  • Bachelor Degree or equivalent working experience
  • 3-5 years social media ad buying experience
  • Extensive Facebook Ads Manager experience
  • Experience ideally focused around campaign strategy and analytics
  • Experience focused around paid campaign strategy and analytics, versus content creation.
  • Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail
  • Basic understanding of web development
  • Agency experience or experience working with multiple advertiser accounts
  • Experience using excel and analyzing data
  • Experience with google analytics and salesforce
  • 3-5 years social media campaign management experience across Facebook, Instagram and Snapchat (Twitter, LinkedIn and Pinterest is a plus)
  • Facebook Ads Manager
  • Excel

Preferred Experience

  • Paid Social media strategy
  • Data analysis
  • Google Analytics
  • Salesforce

Work Environment

This job operates in a professional office environment and at the Company and client sites for business meetings and presentations. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

This position may be a permanent remote role.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 30 pounds.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.



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