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Marketing Director


The Director of Marketing is responsible for all marketing functions and activities, with an emphasis on lead generation via our website, social media and advertising.

· lead generation

· press relations / press releases

· company web sites

· advertising

· email campaigns

· social media presence

· tradeshows and conferences

· content marketing such as blogs

· brochures and whitepapers

· available market analysis

· marketing performance quantitative analysis

· vendor / agency management

The primary target market is people with a paralyzed arm -- thus, a consumer market. We estimate approximately 1% of the population to be so afflicted. Because stroke is the most common diagnosis, and because people over 65 are most likely to have MyoPro covered by insurance in the U.S., this age population is the primary target. We currently reach this population mostly through paid social media on Facebook and Google, with some print advertising, and we expect to move into TV this year.
A secondary market is the professionals who support these patients, including physicians, therapists, orthotics and prosthetics practitioners and insurance companies. We reach this audience through social media including Linked In, conferences and email.

The successful candidate will have expertise and experience across these disciplines. Especially important is skill and creativity in various consumer medical device lead generation vehicles.
Candidates should have ten years experience in business, at least 5 years in consumer marketing and preferably some experience in medical device marketing. Excellent business sense and superior verbal and written communication skills are essential.

About Myomo

Myomo, Inc. manufactures and delivers the MyoPro line of robotic arm braces designed to help restore function to arms paralyzed by stroke, nerve injury or other neuromuscular disease or injury. Myomo operates as both the medical device manufacturer and the health care provider, as well as wholesaling MyoPro to orthotics and prosthetics providers. Myomo is based in Boston with clinical and support specialists throughout the U.S. and distribution partners in Europe, Australia and China. Myomo is publicly traded on the NYSE (MYO) and employs nearly 100 people.

For more information, visit www.myomo.com.

About the work environment

This will be a home-office based role with minimal corproate travel. Proximity to Boston or the Dallas-Ft. Worth area is preferred due to the location of Myomo's primary hubs.

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Benefits:

  • Health insurance

Schedule:

  • 8 hour shift

Ability to Commute/Relocate:

  • Boston, MA 02109: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Marketing: 5 years (Preferred)

Work Location:

  • Multiple locations

Work Remotely:

  • Yes

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