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Content Marketing Manager


The Scalable Company is looking for a Content Marketing Manager to focus on the growth of our inbound marketing strategies including social media, blogs, and lead generation. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
Who is the Scalable Company? We're a B2B Media/SaaS holding company that’s building an ecosystem of tools and services any entrepreneur or business leader can “plug into” to grow their company. Our portfolio of media, software, and services brands includes DigitalMarketer.com, Scalable.co, Recess.io, and TruConversion...just to name a few. You can read more HERE.
Role Overview
The role of the Content Marketing Manager is to assist in the planning, execution, and optimization of our content marketing efforts. Content Marketing Managers will work with the growth team, supporting teams (such as product and build), and vendors to launch highly engaging campaigns on time and on budget.

On a day-to-day basis, you be responsible for:
Designing content marketing strategies for two brands and setting short-term and long-term growth goals
Collaborating with design, social, and writing teams to produce high-quality video and written content
Developing an editorial calendar, delegating tasks, and ensuring deadlines are met
Optimizing content considering SEO, Google Analytics, and keyword research
Analyzing web traffic metrics and suggesting optimizations
Liaising with outsourced content writers and contributors to ensure brand consistency
Managing content distribution to online channels and social media platforms to increase web traffic
Staying up-to-date with developments and generate new ideas to draw audience attention
In other words, to succeed in this role, you’ll need to be able to do a little bit of everything, which, for the right person, should be a dream job.
Requirements
Who You Are
You laugh at people who dream of a traditional “9-to-5”
You have 5+ years of experience in content or marketing roles (ideally at fast-growing startups or other “scrappy” companies)
You’re a self-directed, detail-oriented, high-performer with an exceptional drive for success
You have an editorial mindset with an ability to predict audience preferences
You have hands on experience with SEO and web traffic metrics
You’re an expert in the major social media platforms (Facebook, Instagram, Twitter, LinkedIn)
You have great project management skills and attention to detail
You have basic technical knowledge of HTML and web publishing
You are a proactive, effective communicator, and have ample experience building and/or managing a marketing team
You aren’t afraid to fail and speak up (Some of our biggest breakthroughs come from our mistakes.)

Who You Will Be Working With
As the Marketing Manager, you’ll be reporting to the Head of Marketing to define the marketing strategy, cadence and KPIs. You’ll also be working with other teams like Product, Sales, and Customer Success.

Compensation
This role comes with a competitive salary commensurate to experience and benefits as outlined below.

Location and Start Date
Our home base is Austin, TX, but our team works remotely. Please note, while we are a remote company, we are only able to employ individuals authorized to work in the United States. We are unable to sponsor employment at this time.
This position will require some travel ~10% either to events or to Austin for planning meetings.
You would start as soon as possible.

Why You Might Be Excited About Us
Like us, you believe entrepreneurs make the world a better place, and you’re excited about our mission to eradicate entrepreneurial imposter syndrome and help more small businesses succeed.
Like us, you like the idea of working remotely and having more flexibility in your schedule.
Like us, you enjoy driving new projects and making direct contributions to the company’s success and mission.
Like us, you crave the idea of “owning a number” and having objective proof of your value to the team.
Like us, you enjoy having access to some of the smartest, most successful, (and even famous) entrepreneurs and business owners in the world. (At the end of the day, our mutant power is community-building, so you never know who’s going to show up at our meetings and events.) Why You Might NOT Be Excited About Us
We’re fairly small (~60 people), so if you like more hierarchy and levels of management in a bigger company, this role isn’t for you.
We don’t have it all figured out. As a bootstrapped, entrepreneurial-driven startup, there are many areas of the company where we’re still “building the rocket on the way up.” So, if you require a tested and proven playbook to perform every aspect of your job, then this probably isn’t the place for you.
We work really, really hard. Everyone on the team is extremely mission-driven, and works incredibly hard to achieve our “comfortably-uncomfortable” goals. While we DON’T believe in working weekends or pulling “all-nighters” as a normal course of business, if you want a cushy, 40-hour per week job, you probably won’t like it here.
We change our minds, pivot fast, and embrace change when change is needed. We aren’t flakes, nor do we seek chaos for chaos’ sake. But we WILL shift projects and priorities when presented with new data, so, again, if you need to work at a company that “has it all figured out,” we’re not the place for you.
We don’t micro-manage. This is not the kind of job where you show up and we tell you exactly what to do every day. We need people who can manage their own calendar and who aren’t afraid to Google something if they don’t know how to do it. In other words, if you need to know EXACTLY what you will be doing every hour of the day, week over week, we’re probably not a good fit.
Benefits
Full-Time employees are eligible for health and welfare benefits.
Health, Dental, + Vision Insurance
HSA plan with Company Matching ( for eligible HDHP enrollees )
Company-Paid Telemedicine Plan
Company-Paid Mental Wellness, Financial Wellness, + Legal Counseling services
Company-Paid Life Insurance
15 Days of PTO per year ( pro-rated based on hire date )
401K Plan with Company Matching
Parental leave
Work station bonus

Additional benefits:
DigitalMarketer product access + annual membership
Emphasis on your learning and development
Virtual team building, game nights, social hours
Vibrant culture, community, and an excess of emojis...
Check out our "We Believe" video to learn a bit more about us HERE.

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