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Content Specialist


As our Content Specialist, you will develop written content for marketing, advertising, public relations, and other communications purposes for a primarily B2B audience. Our marketing team is small but mighty, and your role substantial. You should be highly creative and an expert storyteller, have a keen eye for detail and a strong knowledge of content trends. You will draft written content, manage the content creation and publishing process, and monitor content metrics.

Duties and Responsibilities:

· Create content for a variety of platforms including email, direct mail, collateral, blogs, web, social media, videos, and more.

· Acquire a high level of knowledge regarding the company’s products and services, our competitors, and the employee benefits administration industry as a whole.

· Manage content calendars and ensure that the content remains consistent across all platforms.

· Ensure that SEO and SMO strategies are effectively implemented in published content.

· Perform background research on industry trends and specific topics to ensure that content is accurate, relevant, and appealing.

· Track analytics and generate reports and presentations.

· Coordinate with campaign and design staff to ensure the timely delivery of assignments.

· Assist other team members with special projects as time permits.

Requirements:

· Bachelor's degree in English, communications, marketing, advertising, journalism or related field.

· Minimum of 3 years of experience in copywriting and content creation. Be prepared to show samples of your writing.

· Excellent collaborative skills as well as the ability to work independently.

· The ability to work under pressure and to work outside normal business hours on occasion to meet specific deadlines.

· Excellent skills with Microsoft Office, especially Word and PowerPoint. Experience with WordPress and Mailchimp a big plus.

· Sound knowledge of various content platforms such as social media, blogs, and print media.

· Good understanding of content practices such as SEO, SMO, SEM, and PPC.

· The ability to keep abreast of industry trends and advancements in technology.

Workspace:

· DataPath employees have the option of working remotely full-time, working in the office full-time, or a combination of both.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift

Education:

  • Bachelor's (Preferred)

Experience:

  • Copywriting: 3 years (Preferred)
  • Content creation: 3 years (Preferred)

Work Location:

  • Fully Remote

Work Remotely:

  • Yes

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