portal resources jobs companies m market resource partners (mrp) display advertising (programmatic) specialist

Display Advertising (Programmatic) Specialist


MRP, a global leader in machine learning predictive customer acquisition, is looking for a Programmatic Specialist to join to our Programmatic Display Advertising team.

As the Programmatic Specialist, you will become an expert in launching and maintaining programmatic display campaigns in our proprietary DSP built to serve the unique needs B2B marketing and demand generation. This role will report to the Director of Programmatic in our Philadelphia office.

Responsibilities:

  • Assist in the development of media strategies and analysis (e.g. audience and partner selection, custom data and PMP recommendations, creative recommendations, etc.)
  • Leverage Doubleclick Campaign Manager to traffic campaigns and build floodlights for campaign performance tracking.
  • Monitor and optimize campaigns to ensure ideal performance and full delivery through proactive daily analysis
  • Work with internal customer success team to provide campaign performance reports & updates
  • Test and review new product features with internal development team
  • Lead Thought Leadership efforts by authoring and reviewing Programmatic related POVs, Case Studies and insights based on industry updates, trends and findings
  • Continuously refine processes for planning, managing, and optimizing Programmatic campaigns; implement successful time saving or result driven solutions

Requirements

  • 3+ years working in online advertising industry, with 1+ years of direct ad operations and/or programmatic experience. Internship/Co-Op experience acceptable
  • Experience with one or more ad servers or trading platforms (Doubleclick Bid Manager, Doubleclick Campaign Manager, AppNexus, The Trade Desk, MediaMath)
  • Familiarity with digital advertising concepts, KPIs and measurement
  • Effective time management skills with an ability to prioritize, meet deadlines, and provide superior customer service
  • Self-starter who thrives in an environment, which is fast-paced, demanding, fun, and entrepreneurial
  • Outstanding analytical and problem-solving skills
  • BA/BS preferred
  • Strong Excel skills

Highly Desired

  • Experience working across multiple teams within an organization (Product Development and/or Sales)
  • Experience executing digital marketing campaigns in a B2B context
  • Management experience preferred

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Referral program
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Education:

  • Bachelor's (Preferred)

Experience:

  • Programmatic: 1 year (Required)
  • Advertising: 3 years (Preferred)

Work Location:

  • Fully Remote

Work Remotely:

  • Yes

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