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Digital Marketing Manager & Content Manager


Digital Marketing & Content Manager

FINTECH-Banking Clientele

MUST HAVE HEAVY CONTENT EXPERIENCE & B2C!!

Industry Preference-Fintech,Software,Banking,Financial Services,Ecommerce

$110 Base + Bonus & Great Benefits!

New York, New York

100% remote for now

Description

The Digital Marketing & Content Manager is a hybrid role that will be responsible for overall content strategy for US B2C savings portal as well as managing digital marketing campaigns for customer acquisitions and engagement.

Reports directly to the Head of B2C US/ Head of Marketing

Responsibilities :

  • Develop creative and compelling digital marketing campaigns across numerous channels
  • Develop the vision for our content strategy and drive cohesive narratives across multiple platforms and touch points
  • Identify new content needs, and create an editorial calendar targeting our main audience, while testing initiatives across the different channels
  • Collaborate in the creation of fresh and compelling copy for all our marketing channels, including emails, blog, social media, performance marketing campaigns and website
  • Monitor the content strategy of relevant competitors, stay on top of the latest industry trends and share them with the overall marketing team
  • Continuously optimizing our retargeting and lead nurturing process by developing engaging, high-quality content along the whole buyer funnel

Requirements include:

  • You have 5+ years’ proven track record of relevant experience in Content Marketing and Digital Marketing at preferably a startup, fintech, ecommerce or financial services company
  • Experience in direct to consumer marketing and data driven decision making a requirement
  • Proven analytic ability with experience using tools such as Google Analytics
  • You understand the US retail banking industry in general and the savings market particularly.

Job Type: Full-time

Pay: $85,000.00 - $105,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Tuition reimbursement
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital Marketing: 4 years (Preferred)
  • Content marketing: 3 years (Preferred)
  • B2C: 3 years (Preferred)

Work Location:

  • Fully Remote

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