portal resources jobs companies e e-therapy content marketing manager (education space) – remote

Content Marketing Manager (Education Space) – Remote


Digital Marketing Job Description
Content Marketing Manager – Remote

E-Therapy is the leading teletherapy company focused on providing Direct Services to students with special needs across schools in the United States. Over the past 12 years,
E-Therapy has upended the delivery of speech and language therapy, occupational and physical therapy, mental health services, and psycho-educational services for schools.
E-Therapy’s innovative and creative practices deliver fresh, engaging sessions to children using online streaming video technology.

We seek an individual with a proven track record of success in marketing for educational technology and SAAS.

This is a remote role that can be done from anywhere in the US.

Responsibilities:

Content Management

  • Develop, optimize and track the performance of content for websites and blogs
  • Create and manage integrated marcom campaigns

(Communication, PR, Media, Digital Marketing, Social Media)

  • Strategizes, plans, and executes our SEO, paid social, paid search, and organic social strategies.
  • Ability to leverage SEO tactics in content creation
  • Blog content and creation
  • Proofreading and editing content
  • Own, maintain and enforce editorial guidelines
  • Communicate with internal team and partners on content needs
  • Function as a partner for key projects
  • Work closely with the Director of Marketing and Leadership team

Email Marketing:

  • Content creation/email marketing skills and advanced knowledge of CRMs, such as Send In Blue, Mailchimp, etc…
  • Managing prospect databases and CRM to build lists to target through email campaigns.
  • Take the initiative to Identify any process gaps or missed opportunities with respect to content and convert them into an action plan with demonstrable results
  • Measure, analyze, and document the performance of various content assets and adjust future content creation plans accordingly.
  • Collecting, validating, and importing prospects into the CRM.
  • Managing prospect databases and CRM to build lists to target through email campaigns.

Content Strategy

  • Track, analyze, test content effectiveness
  • Ensure links go to intended destinations and have UTM tags, as relevant
  • Plan and execute ways to maximize content, leverage content pieces in multiple ways
  • Help with strategy prioritization
  • Help develop content roadmap
  • Help develop new content ideas

Tools

  • Google Analytics, Google Tag Manager
  • Asana
  • SLACK
  • Trello
  • Canva
  • Wordpress
  • inVideo
  • CRM platforms

Requirements:
7-10+ years of experience in content marketing or a related field; B2B experience preferred

Impeccable writing and grammar skills, a creative thinker and writer

Experience with SEO and Google Analytics a must

Manage multiple projects while maintaining outstanding work quality

Comfortable writing across multiple digital platforms in a way that compels readers to take action

Excellent editorial, communications and project management skills as well as exceptional attention to detail

Ability to work effectively with a variety of team members across different functions

Driven, self-motivated, and always looking for ways to improve on current marketing efforts

Able to work in a fast-paced, high-growth environment

Learn more about us at www.electronic-therapy.com

Job Type: Full-time

Pay: From $60,000.00 per year

Schedule:

  • Monday to Friday

Application Question(s):

  • How many years experience do you have email marketing and working within CRM Platforms?

Education:

  • Bachelor's (Preferred)

Experience:

  • SEO: 5 years (Preferred)
  • Marketing: 5 years (Preferred)

Work Location:

  • Fully Remote

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