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Social Media Marketing Specialist


Company Profile:

Volute is working with the world's leading universities to create an interactive "Netflix of Learning". We launched a groundbreaking product platform which supports the transformation of the professional education industry towards a model centered on life-long learning.

We're looking for someone with a passion for communicating the benefits of innovative products through modern digital marketing media. You are a good fit if you are details oriented, quality-obsessed and can point to actual experience building brands and generating leads through modern digital marketing technologies and approaches.

More specifically, you will:

  • Develop and implement social media strategies to drive targeted and relevant online awareness from university partners
  • Work with our CEO to develop predictive models of revenue driven by online traffic
  • Use the latest social media best practices
  • Develop and manage digital marketing and branding campaigns including behavioral, contextual and site re-targeting techniques
  • Develop, implement and maintain a global social media strategy
  • Develop and manage online brand and product campaigns to raise brand awareness
  • Work with web developers to implement lead and conversion techniques via the Volute community ecosystem
  • Keep up-to-date on new technologies and keep Volute at the forefront in digital marketing
  • Provide reports on progress and campaign ROI to management
  • Analyze digital marketing trends within the context of Volute’s demographic and apply techniques relevant to current research, market conditions and competitor data
  • Collaborate with technical and marketing team to identify strategies and tactics for the company overall
  • Utilize social media tools to listen to market needs and adapt campaigns accordingly
  • Work with our staff writers to author relevant articles and micro blogs
  • Develop case-study campaigns that present Volute’s innovative approach through the lens of our clients
  • Drive LinkedIn traffic to our product by marketing our client products including open-enrollment programs, microlearning communities, webinars, live sessions
  • Bring an understanding of professional development, executive education and alumni relations

You must meet the following requirements to be considered for the position:

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Over 3 years of digital marketing experience, specializing in social media
  • Knowledge of existing and emerging social media techniques, technologies, tools and platforms
  • Ability to thrive in a fast-paced environment and easily adaptable to change
  • Technical chops: Microsoft Office, Google analytics, Facebook, Twitter, LinkedIn, HubSpot or other well-known CRM system; understanding of technical implementations for ranking algorithms, social signals, social cards, funneling strategies, growth hacking techniques
  • Other skills and experience: Communication, writing, graphic design, education methodologies and learning andragogy, team work, and prioritizing in the context of multiple deadlines and projects

Job Types: Full-time, Part-time

Schedule:

  • Monday to Friday

COVID-19 considerations:
Company currently working remote.

Work Location:

  • Fully Remote

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Social Media Marketing Specialist

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Company Profile: Volute is working with the worlds leading universities to create an interactive "Netflix of Learning". We launched a groundbreaking product platform which supports the transformation of the professional education industry towards a m

2w ago
Volute Technologies