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Marketing Specialist πŸ”₯


Marketing Specialist

Company
RaaStr- A leading Information Technology and Services provider
Role
Marketing Specialist
Location
Remote
Compensation
$48-55k, depending on relevant experience, geo location
Summary

The Marketing Specialist will implement marketing strategies across a variety of businesses. The ideal candidate is highly creative, tech savvy, organized, self-motivated, has a growth mindset, and thrives in an often ambiguous, but always customer-focused environment.

Who we are

RaaStr was founded to solve a common problem many companies face: driving repeatable, profitable revenue growth.

Our combined expertise in sales, consulting, and business management led us to develop an innovative solution to this problem: sales as a managed service.

Fast forward to today. RaaStr has become a trusted partner for any company looking to accelerate revenue growth. Our singular focus on sales excellence positions us to deliver this result for a variety of products and services in multiple vertical markets.

Every day we strive to deliver amazing service, while being a great company to work for in the process. This is no trivial task. At RaaStr, we lean on each other to achieve great business outcomes as a team. We take pride in being effective more than being “right.” We value clear communication, bring our best selves to every task, and commit to continuous improvement.

Responsibilities

As a Marketing Specialist with RaaStr, you will:

  • Define and execute campaigns to support client sales across the buyer journey that include clearly stated objectives, target audiences, tactics, timeline, and KPIs.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Collaborate with sales to develop and test hypotheses, assessing effectiveness as measured by new leads, conversion, and marketing-influenced revenue.
  • Generate tracking, analysis, and reports to illustrate the efficacy of campaigns using Google Analytics, supplemented with other sources and analysis as appropriate.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Manage content and updates for customer and internal touch points, establishing project management plans, documenting business processes, and providing additional sales support.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
  • Work with agencies, consultants, and freelancers to supplement and extend our in-house efforts and capabilities.
  • Research, test, and manage digital ads on platforms like Google and LinkedIn to drive impressions, interest, and traffic to our corporate site.

Qualities and qualifications

  • Bachelor's degree in Marketing, Communications, Information Technology, Business or a related field.
  • Excellent written and verbal communication skills.
  • Proven ability to interact successfully with cross-functional teams and build collaborative relationships.
  • Proven experience developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Knowledge of marketing optimization tactics, including content recommendations.
  • Metrics-driven marketing mind, with an eye for creativity.
  • Experience with and adaptability to a wide variety of digital technologies, including marketing automation, CMS, and CRM tools.
We can offer you
  • Endless advancement opportunities.
  • Competitive compensation.
  • Paid Time Off, Sick Leave, and Paid Holidays.
  • Health benefits allowance.

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