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Digital Marketing Specialist


Digital Marketing Specialist

Digital Marketing Specialist

Goldstein Group Communications, a Northeast Ohio full-service B2B marketing agency, seeks a digital marketing specialist to join our growing digital team.

Digital Campaigns:

Work closely with the marketing automation strategist and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot and other platforms

Monitor and analyze ROI and KPIs to provide insight for improvement

Execute and report on A/B tests

Create, report on and optimize nurture workflows

Support SEO and PPC projects with the eventual ownership of some client SEO or PPC strategy and execution

Bring new technology and best practice ideas to the agency for improving technology implementations

Coordinate trouble ticket items with marketing automation software platforms as they arise

Assist in standardizing the implementation of digital marketing tactics across the agency

Ensure content written is consistent with our client’s brand and personas.

Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.)

Assist in writing and execution of digital marketing campaigns and playbooks, including emails and social media

B2B Social Marketer very adept in LinkedIn:

CREATE CONTENT:
Create content calendars for social media, which includes hashtag research

Incorporate hashtags based on hashtag research
Share industry content to be seen as thought leader
Promote our content
Ask engaging questions within the channel and engage with answers
PAID SOCIAL POSTS
Use paid social media promotion with campaigns to promote key content
DATA ANALYTICS MONTHLY
Track Results to better understand what works/doesn’t

Qualifications:

· HubSpot proficient, certification preferred

· At least 2+ years digital marketing and/or marketing automation experience

At least 2+ years working with B2B social media

· Experience with Pardot, Marketo or Salesforce

· Familiarity with email tools such as Constant Contact, Mailchimp, etc.

· Excellent analytical and project management skills

· An ability to multitask and perform under tight deadlines

· Strong verbal and written communication skills

· BSc degree in Marketing, Digital media or relevant field

· Google Analytics and/or social media experience a plus

· Working knowledge of HTML, CSS experience a plus

The ideal candidate will be a team player, self-motivated, enthusiastic and willing to learn. Must be able to work with a cross-functional team to deliver measurably better results for our clients. Benefits include paid holidays, PTO, work from home, medical/vision/dental, 401k and dog-friendly offices.

Job Types: Full-time, Contract

Schedule:

  • 8 hour shift

Experience:

  • Paid Search: 2 years (Required)
  • Social Media Marketing: 2 years (Required)

Location:

  • Solon, OH 44139 (Required)

Work Location:

  • Fully Remote

This Job Is Ideal for Someone Who Is:

  • Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
  • Detail-oriented -- would rather focus on the details of work than the bigger picture
  • Autonomous/Independent -- enjoys working with little direction

Company's website:

  • www.ggcomm.com

Work Remotely:

  • Temporarily due to COVID-19

COVID-19 Precaution(s):

  • Remote interview process
  • Temperature screenings
  • Social distancing guidelines in place
  • Virtual meetings
  • Sanitizing, disinfecting, or cleaning procedures in place

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