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Marketing Copywriter - Blockchain 🔥


ABOUT ANKR

Ankr provides Web3 infrastructure for easy, accessible and affordable deployment of blockchain nodes, API’s, decentralized staking infrastructure and Layer 2 scaling solutions, designed to lower the entry barrier for everyday people, enterprises, and developers to contribute to blockchain ecosystems.

Check us out at https://www.ankr.com/


Ankr was founded in 2017 in Berkeley, California. Its founding team and headquarters are based in San Francisco. Ankr’s distributed team of 50+ people operates from offices in San Francisco, Shanghai, Moscow, and Amsterdam

We are looking for a gifted copywriter who is personable, efficient, and a high performer. You’re a persuasive writer and ultimately, a product marketing strategist, who can craft compelling stories that attract, engage, educate, and activate new and existing audiences.

In this role your responsibilities will be but not limited to:

  • Writing clear, concise, and conversational copy that compels both consumer and institutional audiences.
  • Developing copy for everything from social posts and email to whitepapers and fully integrated global campaigns.
  • Partnering with our growth strategist to test and optimize copy across owned, earned, and paid channels.
  • Leading the charge on creating new forms of content to support social networks, blogs, financial education resources; website—quizzes, guides, infographics, animations, video; mobile app; and more.
  • Finding new and unique ways to tell the ANRK story while also generating ideas for how written content can come to life across multiple channels.
  • Collaborating closely with content and design peers as well as the product marketing manager.
  • Working with stakeholders and reviewers to maintain voice and tone continuity.
  • Reviewing and editing all content supplied by partners, guest contributors, key opinion leaders, etc. for voice and tone.

We are looking for someone who has:

  • The ability to successfully work with designers at every stage, from conception to execution.
  • Exceptional ability to synthesize complex financial topics (e.g. cryptocurrency, blockchain, investment tips and much more) into a clear messaging strategy and communication hierarchy.
  • A keen understanding of how fluid copy and design can achieve amazing things.
  • Managed projects with maximum efficiency and minimal noise, and without friction.
  • A data-informed approach to copy. You love testing and iterating based on results.
  • Experience ideating for integrated campaigns and new launches.
  • Legendary communication, presentation, and organization skills.
  • Genuine empathy.

Requirements

  • 5+ years writing copy for highly technical brands/products, with a mixture of consumer and enterprise.
  • Exceptional craft and the ability to blend that with strong business acumen.
  • Deep understanding of copy and design considerations for web apps.
  • Strong sense of design process and an ability to work nimbly.
  • High-skilled in user-centered copy and familiar with accessibility and internationalization.
  • Articulate and polished and never defensive.
  • Eager to take initiative and use downtime to grow, pitch in, and move civilization forward.
  • Adept at shifting tone and voice accordingly.
  • Not afraid to push industry norms and boundaries.

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