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Copywriter - Instructional Design ๐Ÿ”ฅ


Job Description:

We are looking for a Writer skilled in crafting instructional content for multiple channels for a large automotive client.

Overview:

Instructional Designer/Copy Writer designs and writes learning and performance support materials for an audience of automotive dealership personnel.

Responsibilities:

Collaborate with subject matter experts and program managers and work with the Performance Institute’s team to develop effective and engaging web-based and live learning experiences and assessments for dealership personnel. In addition, you may be asked to write articles, audio and video scripts, and other support materials for the target audience. Training objectives focus on automotive brand/product knowledge, as well as methodologies and tools for sales and after sales personnel.

  • Design and develop learning solutions, under tight timelines and with minimal supervision, that meet or exceed Performance Institute expectations for improving dealership performance
  • Perform research and review source materials to identify messages that support brand direction
  • Collaborate with project managers, asset managers and other corporate personnel to leverage available assets and programs as needed to support retail performance improvement and knowledge transfer
  • Collaborate with cross-functional teams to create learning modules
  • Develop written materials for a variety of media (web, print, live, and video)
  • Materials to be developed include content outlines, instructional design documents, production scripts, meeting leader guides (for live training) and testing/assessment scripts
  • Write additional support materials, including print deliverables/job aids, word tracks, and interactive links to multimedia files

The ideal candidate has the following attributes (in order of preference):

  • Proven technical and creative/marketing writing skills, including:
    • Basic writing acumen (punctuation, grammar, word usage, sentence/paragraph/document structure)
    • Content organization using appropriate type of organization for the need (logical step-by-step, journalistic, creative/marketing)
  • Experienced in automotive writing
  • Highly functional in a fast-paced, collaborative environment
  • Process driven with ability to see a project through from start to finish, meeting timelines and creating deliverables that meet expectations
  • Knowledgeable in adult learning and instructional design strategies
  • Experienced working across multiple instructional delivery modalities

In addition to copy writing and instructional design tasks, this role requires the ability to:

  • Organize material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and terminology
  • Maintain records and files of work and revisions, per departmental standards
  • Use templates for creating deliverables
  • Edit, standardize, or make changes to material prepared by others
  • Identify photographs, drawings, sketches, diagrams, and charts to illustrate material
  • Interview Subject Matter Experts and read journals and other material to become familiar with products, programs and software applications

Success Factors:

  • Bachelor's degree
  • Minimum 5 years of experience in writing/instructional design
  • Excellent and demonstrated writing skills, e.g., creative, journalistic, marketing/copy, technical
  • Familiarity with the instructional design process
  • Experience collaborating with project team members and various internal departments/disciplines to produce learning
  • Developed time management skills
  • Expertise in Microsoft Office tools (Word, PowerPoint, Excel)

Client Description:

Corporate - Automotive

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