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Social Media Strategist


Overall responsibility: The Social Media Strategist is responsible for the conception, planning, creation, follow-through and analysis of social media; including Facebook, YouTube, Instagram, Blogs, and other social media channels to increase awareness, engagement, and participant registrations in program of the Option Institute™® and Autism Treatment Center of America™®.

Key areas of responsibilities:

· Oversight of the Autism Treatment Center of America and Option Institute Facebook pages:

o Updating social media strategies regularly to follow Facebook best practices and changing social media trends

o Creating engaging posts

o Training the organization’s staff in Facebook best practices and provide them with regular, timely feedback

o Maintaining Facebook posting schedule

o Reviewing pages daily

o Responding to private Facebook messages and comments on posts, and referring leads to the Program Enrollment Department

o Facebook ad creation

o Creating Facebook events

o Maintaining the organization’s Facebook Groups, including accepting new members and monitoring posts for relevance

· Copy writing, copy editing, content creation, blogging

· Projects supporting global extension of client base

· Reporting and analysis of Facebook posts, ads, and page performance

· Maintaining and following the Option Institute brand and style guide

· Creating and editing video content using Adobe Premiere

· Creating and editing animated graphics using Adobe After Effects and various online programs

Qualifications:

· Bachelor’s degree in related field, and at least two years related work experience, or the equivalent combination of education and experience.

· Excellent written/verbal and interpersonal communication skills

· Copy writing/content creation experience for blogging, social media, and web promotions

· High level of proficiency in MS office-Word, Excel and Outlook.

· Knowledge of Facebook Insights and Google Analytics

· Experience using Adobe Creative Suite

· Excellent working knowledge of social media to support business

· Outstanding organization skills and ability to multi-task successfully under pressure

· Exceptional time-management and ability to meet deadlines

· Ability to work independently, as well as part of a larger team

Job Types: Part-time, Contract

Pay: $18.00 - $20.00 per hour

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Required)

Experience:

  • Social Media Management: 2 years (Required)
  • Marketing: 1 year (Required)

Work Location:

  • Fully Remote

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