Social Media Marketing Manager
Digital Marketing Strategist
Interactive Financial Marketing Group is committed to growing both the businesses that trust us and our employees. We specialize in Automotive Lead Generation. MUST understand FaceBook / IG and other Paid Social platforms.
Our clients look to us to collect and deliver leads to them for consumers in the market for New, Used, and Finance products relating to the automotive industry. We have been in business since 1989. You will have the option to work from home or in the office at any of our offices located in Richmond VA, Detroit MI & Nashville TN.
Interactive Financial is seeking a full-time experienced Social Media digital marketing manager. This individual will need to be seasoned with FB & IG paid search, responsible for driving KPI improvements and developing cutting-edge strategies tailored to goals. This role will manage monthly ad spend ranging from $300k - $400k/month in ad spend. Core responsibilities include strategy development, tactical execution, and management of the current Facebook account.
We are looking for someone seeking FULL-TIME employment NOT freelance work. If you are looking for freelance work please do not apply.
ESSENTIAL DUTIES & RESPONSIBILITIES
· Build & optimize FB campaigns
· Define, monitor, and analyze trends based on KPIs
· Develop paid search/social strategy based on specific goals
· Actively test and analyze targeting criteria (audiences), ad creatives, landing pages, and bid strategies to drive results
· Identify and maximize new opportunities for product growth
· Think creatively to develop innovative tactics and strategies that drive results
· Follow industry trends, drive innovation
· With the support of the management team, you are given the autonomy to manage the entire lifecycle of the consumer path, working and directing the current Assets
EDUCATION & EXPERIENCE
· Bachelor’s degree or higher preferred
· 2+ years recent experience as a paid search specialist
· Strong understanding of FB Advertising
· 2+ years of experience in managing, developing, and optimizing paid search campaigns and strategies
· Experience managing multiple campaigns simultaneously
· Flexible PTO Policy: Approval but Freedom
· Medical, Vision, and Dental Insurance
· Short & Long-term Disability
· Accident and Critical Illness Coverage
· 10 Paid Holidays Per Year
EQUAL-OPPORTUNITY EMPLOYER: Interactive Financial Marketing Group is an equal opportunity employer and expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity, or expression, national origin, age, genetic information, or veteran status.
Employees can work in the office or remotely in most locations in the US. Remote employees will need to have a professional setting and reliable internet at home to host video meetings with internal employees.
Related keywords: marketing, digital marketing, Social Media Manager
Job Type: Full-time
Pay: $62,000.00 - $72,000.00 per year
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
- 8 hour shift
- Bonus pay
- Commission pay
- Signing bonus
- Bachelor's (Preferred)
- Digital Marketing: 2 years (Preferred)
- Marketing: 2 years (Preferred)
- Fully Remote