Digital Marketing Manager
Introduction to Get A Rate
Get A Rate is a new kind of mortgage company taking a fresh approach to lending and client relationships. From digital solutions to transparent services, we're all about helping our clients achieve the highest level of success when it comes to personal accomplishments and homeownership.
By leveraging technology, we've been able to eliminate obsolete systems and unnecessary fees so we can operate at a fraction of the cost compared to other lenders and pass those savings on to our clients. Additionally, our digital mortgage solutions and client support team offer a new and better client experience that’s quick, simple and fully transparent. Empowering clients to make the right decision is what we do, and it's because we believe that pride of homeownership should never be at the cost of sacrificing one's happiness.
Get A Rate (GAR) is seeking an experienced Director of Digital Marketing to lead in two critical areas: development and execution of campaigns that drive demand and elevate GAR’s presence in the market; and crafting influencer (including public relations and social media) marketing initiatives that create thought leadership buzz. The position reports directly to the CEO and is instrumental in the company’s growth strategy.
Responsibilities
- Establish an overall digital marketing strategy to accelerate growth
- Select optimal online media for campaigns and evaluate new technology tools for digital marketing
- Research, develop and manage key creative campaigns across all marketing channels that build the Get A Rate brand and drive demand
- Keep up with emerging trends in digital marketing
- Increase Get A Rates leadership position through influencer marketing, including public relations and social media marketing
- Compile target lists for email marketing campaigns
- Assess the effectiveness of the digital marketing campaigns and generate reports regarding digital marketing activity
- Negotiate digital media packages
Experience
- 3+ years of digital marketing experience
- Demonstrated proof of success through online sales funnel traffic and conversions
- Experienced managing (Social Media, Creative, PR, Email)
- Experience in lead generation marketing through (Facebook, Instagram, YouTube, Search Engines)
- Google Ads, Google Adsense, SEMrush, Directory Listings, PPC Bidding, MailChimp, WordPress
Skills
- Marketing creativity
- Excellent writer
- Communication skills
- Metrics-driven
- Team player
- Self-directed
- Adaptability
- Attention to detail
- Customer segmentation
- Omnichannel Marketing
Measurement
- Marketing Qualified Leads
- Customer Acquisition Cost
- Media Coverage
- Social Media Impact
Opportunity & Compensation
Up to $125,000 depending on experience
Experience:
- Developing & running social programs: 2 years (Preferred)
- Developing & running advertising programs: 2 years (Required)
Location:
- 100% Remote
Work authorization:
- United States (Required)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- Flexible schedule
Company website
https://www.getarate.com
Job Type: Full-time
Pay: Up to $125,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Disability insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
- Signing bonus
Experience:
- Marketing: 4 years (Preferred)
Education:
- Bachelor's (Preferred)
Work Location:
- Fully Remote
Benefit Conditions:
- Waiting period may apply
- Only full-time employees eligible