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Copywriter


We’ve got stories…so.many.stories…and we need someone to help us tell them to the world and grow the #MBUfamily. The Office of Integrated Communications at Mary Baldwin University is growing, and we’re looking for a savvy copywriter to join our team.

You love telling stories as much as we love creating them. Audiences are your thing, and engaging them is your passion. Long-form narratives, direct response email campaigns, or 50-character search ads -- you can do them all. You understand the power of words and how stories help stakeholders and the community at large understand the value your organization brings to the world.

Story mining is your jam. You can find the best vehicle for stories in your sleep. Deadlines are just part of the business, and juggling a few of them is no big deal. If you embrace the opportunity to stretch your abilities and remain nimble in the face of deadlines, dream of challenging yourself in a fast-paced environment, and crave a supportive team with a truly balanced work life… we need to talk.

The copywriter reports to the director of creative strategy, but works closely with others on the marketing and news teams within the Office of Integrated Communications.

We’re looking for a copywriter with experience in:

  • Direct response email copywriting
  • Developing editorial and marketing content for the web
  • Developing a variety of content marketing materials
  • The nuances of social media writing (hashtags, emojis, acronyms) as well as with drafting press releases and feature copy
  • Ability to interpret creative concepts and adapt supplemental copy to support
  • Being organized and detail-oriented, able to work independently, prioritize and be able to thrive in a fast-paced, deadline-focused environment
  • Creative and effective writing, rewriting, editing, and proofing
  • Cohesively telling a brand story across multiple mediums
  • Engaging a variety of internal stakeholders and external audiences
  • Ability to take direction while asking the right questions
  • Conducting research to formulate ideas or support writing
  • Understanding of importance and strategies in writing for university goals
  • Working in a collaborative team environment

Qualifications include:

  • 5+ years of experience writing across mediums
  • Passionate about the content development process to solve business challenges
  • Bachelors Degree in English, Marketing, or related field
  • Understanding of marketing cycles and stakeholder engagement
  • Well-versed in message development and communicating stories through prose – both long-and-short form
  • Related experience in higher-education writing a plus

Mary Baldwin University is an intentionally diverse educational community, with a population of over 1900 undergraduate and graduate students in its residential and online programs. More than fifty percent of MBU’s residential undergraduates are students of color and the University aspires to develop a faculty, staff, and curriculum that reflect its demographic. The University places a high priority on the cultivation of a community in which all students are both seen and heard. We seek and encourage applications from members of groups underrepresented in higher education and with academic experience with diverse student bodies. Above all, Mary Baldwin seeks candidates eager to embrace and empower an ethic of equity, diversity, and inclusivity.

To apply, visit: https://go.marybaldwin.edu/business-and-finance/2021/05/24/copywriter-office-of-integrated-communications/

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Retirement plan
  • Vision insurance

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Experience:

  • Marketing: 3 years (Preferred)
  • Copywriting: 5 years (Preferred)

Work Location:

  • Fully Remote

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Copywriter

Copywriter

WE’VE GOT STORIES…SO.MANY.STORIES…AND WE NEED SOMEONE TO HELP US TELL THEM TO THE WORLD AND GROW THE #MBUFAMILY. THE OFFICE OF INTEGRATED COMMUNICATIONS AT MARY BALDWIN UNIVERSITY IS GROWING, AND WE’RE LOOKING FOR A SAVVY COPYWRITER TO JOIN OUR TEAM.

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Mary Baldwin University