Director of Marketing and Communications
Location: Boston, MA or Remote (US-based only) - US travel required
Hours: Full time
Compensation Range: $85,000 - $120,000 + incentive potential and comprehensive benefits package
Primary Care Progress (PCP) is seeking an enthusiastic and experienced communications professional to serve as our Director of Marketing and Communications (DOMC) during a pivotal time in the organization’s evolution. The DOMC will be a critical member of the leadership team and will manage internal and external resources to effectively communicate the value and impact of the organization's work to organization stakeholders, including potential partners, clients, and supporters. She/He/They will work in close partnership with the CEO and Board to refine and develop a robust communications strategy and will be responsible for driving all aspects of its implementation.
PCP is a national organization passionately committed to activating the untapped relational potential in healthcare. Relational Leadership is a framework designed to unlock the individual, cultural, and teaming dynamics that drive successful change and collaboration — because improving the quality of our human interactions on healthcare teams and between providers and patients is vital to our health and healthcare at large. We collaborate with academic institutions, clinics, and health professions leaders across the country to deliver experiences that initiate the relational spark between individuals and their teams.
Building on a decade of success, we are currently engaged in efforts to refresh the organization’s identity. Working with external professionals in brand narrative, naming, and communications, we have completed a refresh of our brand narrative. Following on that work, we will be identifying a new name for the organization in the coming months and refreshing the organization’s visual identity. Closely coupled with this work, we have launched a case-building and thought leadership effort aimed at conveying a more resonant story of the value and impact of the organization's work, linking to the context of significant transformation within healthcare as we rebuild after Covid-19. The Director of Marketing and Communications will play the leadership role in the further development and implementation of these new narrative, name, identity, and case-building efforts throughout the organization’s communications assets.
- Strategy: Work with the CEO to assess existing communications strategy and to build a refined plan to support achievement of the organization’s communications, marketing, case-building, and network engagement goals. Thereafter, develop an annual strategy-aligned communications plan for approval by the CEO and board.
- Brand Identity: In the short term, lead efforts to fully manifest our new brand narrative, name, and identity through all existing and new communications assets and channels. In the long term, ensure consistency and quality of brand narrative and identity in all communications efforts.
- Communications: Lead the implementation of the organization’s communications strategy through existing and new assets and channels, including website, and through earned, owned, and social media.
- Marketing: Based on identified business and development needs of the organization, implement a marketing and advertising strategy to build new business, partner, funder, donor, and contact leads and prospects for the organization.
- Case-Building: Work with the CEO and network thought partners to lead efforts on content creation and dissemination to support the organization’s case-building goals. This includes content creation, coaching others in content creation, and pitching content for publication in a variety of outlets.
- Network Engagement: Lead efforts to more deeply engage the organization’s large network of health care professionals across the country, including alumni and past program participants.
- Spokesperson: Serve as a core spokesperson and ambassador for the organization with the media, potential partners, and other external stakeholders.
- Resource Management: Manage a team of internal staff and external contractors as well as a budget to deliver on planned goals.
- Organizational Strategy: Work with the board and leadership team to help develop an annual and long-term strategy for the overall organization.
- Research and Measurement: Develop and implement evaluation processes and metrics to monitor progress on all communications efforts and make regular reports on progress to the CEO and board.
- Other duties as assigned by the CEO.
- At least 10 years of experience in communications and marketing, including at least 3 years in a leadership position. Direct experience in healthcare and/or services, preferred.
- A track record of delivering meaningful marketing and communications content and outcomes with limited budget and staff resources.
- Experience in successfully developing and implementing a thought leadership strategy and in positioning an organization and/or key stakeholders as thought leaders.
- Proven track record of exceptional relationship-building both internally and externally.
- Knowledge and command of all current communication tools, platforms, technologies, and processes.
- Outstanding communicator with the highest level of listening and speaking skills, and an ability to persuasively convey a message to diverse groups including healthcare leaders, donors, board members, and the public.
- Innovative thinker and problem solver, with a track record for translating strategic thinking into action plans and results.
- Strong analytical skills.
- Management and leadership team experience, including ability to motivate, lead, set objectives and manage performance of staff and external contractors.
Characteristics for Success at Primary Care Progress
- Committed to the specific mission and work of our organization: Wants to be part of work that supports healthcare providers and teams; Sees leadership and team dynamics as important drivers of success and worthy of investment
- Relational: Practices what we preach; Limits transactional interactions; Committed to being in relationship with team and external partners
- Proactive: Jumps in and offers to help, not waiting to be assigned the next task; While taking responsibility, also actively assesses who on team is most appropriate to address challenge and delegates/coaches accordingly; Matches problem identification with proposed solutions
- Critical thinker: Not just a “box checker”; Wants to know more about how puzzle pieces fit together; Asks thoughtful questions; Proposes thoughtful answers; Wants to know more about the environment in which we operate
- Flexible: Is open to evolving thinking and action when engaged in the “why”; Is ok with balancing tasks of various levels and types needed to get the job done
- Comfortable with ambiguity and iteration: Is effective (or thrives) in an environment that is trying to solve complex problems, where the solutions are not certain, where testing new approaches is part of the work and where strategy can shift
- Comfortable in an environment of co-creation: Is comfortable balancing stepping up and stepping back in building and delivering programs and content with shared ownership; Respects the diverse expertise and experiences that partners bring to the table; Is patient with the added complexity and time needed to co-create
- Situationally aware: Wants to understand how the program components fit together into a wider whole; Wants to know what stakeholders and environment need and how what we do is impacting them; Can look ahead, beyond the moment to see logic flow of our work and its potential impact
- Empathetic and emotionally intelligent: Is aware of, and can control and express one's emotions; Is able to handle interpersonal relationships judiciously and empathetically
Primary Care Progress (PCP): Activating Relational Potential. We are a national non-profit organization passionately committed to activating the potential in the relationships between the people at the heart of healthcare. Our program offerings are built on a framework called Relational Leadership (RL) — the art and application of re-energizing and empowering human connection. We know this is the most primary practice for catalyzing significant and sustainable change in the individual, the team, and the overall healthcare system.
Trust, Integrity, and an Eagerness to Learn: We engage really smart people, invest in them, and trust them to do their best.
Commitment to the Team and the Mission: We believe in the strength of diverse, engaged teams, working collaboratively to achieve great things.
Equity and Inclusion: We’re fearless advocates for health equity and access, championing a system of care that welcomes and respects all.
Primary Care Progress provides equal opportunity in employment for all qualified persons and prohibits discrimination in employment on the basis of race, color, religion, creed, sex, sexual orientation, gender (including pregnancy), gender identity, national origin, citizenship, ancestry, family status, age, veteran status, disability unrelated to job requirements, genetic information, military service, or other protected status. All personnel actions, including but not limited to those relating to hiring, job assignment, performance assessment, promotion, compensation, benefits, layoff and termination, are based on the principle of equal employment opportunity.