Freelance Contractor for Web Design and Maintenance
REQUEST FOR PROPOSALS: Website Design and Maintenance
RFP Release Date: April 5, 2021
Oakland Kids First (OKF) seeks a freelance contractor to refresh and maintain two websites
BACKGROUND OF OKF:
The mission of Oakland Kids First is to increase youth voice, leadership, and power to create
engaging and equitable schools where all students learn and lead. Founded in 1995, OKF has
long empowered youth in Oakland, CA by developing powerful student leaders who create
school cultures of safety and belonging while leading campaigns to increase educational equity
for low-income youth of color in Oakland high schools. Each year, OKF engages 120 youth
leaders and reaches thousands of additional students in our school-based activities at
Castlemont, Fremont, Oakland High, and Oakland Technical high schools. OKF offers a range of
programs that include after school youth development and leadership training, peer academic
mentoring, enrichment, health and wellness, family engagement and youth organizing.
Recent youth-led campaign wins include: Passage of Oakland Youth Vote-Measure QQ which
lowers the voting age to include 16 and 17-year olds in local school board elections.
Reinstatement of Free Supper for Hungry Minds to ensure OUSD continues to offer free meals
to over 10,000 low-income students each year. Creation of the Town Force-1 Comic Book
featuring four real Oakland students as superheroes. Adoption of student-created Codes of
Respect at four schools to create inclusive, respectful school cultures.
OKF is a youth-centered, nonprofit organization with dynamic programs, initiatives and
campaigns. Our communications include OKF’s WordPress website along with the Oakland
Youth Vote website, a monthly newsletter, accounts on social media including Instagram,
Facebook, Twitter, YouTube, and LinkedIn, and campaign specific print or digital materials.
Our audiences include Oakland youth, teachers, principals, alumni, funders, nonprofit partners,
and community members. Campaign communications are tailored around specific goals and
particular audiences, depending on if they are intended for youth, adults or district personnel.
We seek a creative freelance contractor to partner with us to:
● Regularly update the OKF website
by Friday, April 23, 2021. Proposals should include:
❏ An overview of background about skills and past experiences
❏ A digital portfolio or examples of past websites, digital video/photo and graphics
❏ Hourly rate and billing requirements