The Senior Copywriter will be responsible for the creation of website copy, blog posts, guides, online ads, email marketing and other content marketing materials. The primary goal of this position is to produce high-quality, compelling content that drives existing and new client engagement with the Ontraport brand. This role will work closely with the entire Marketing team to ensure unified messaging.
-Prepare content for our main website and long-form ungated landing page content, including sales pages and software feature pages
-Educate our audience through content via our different materials (blog posts, guides, worksheets, blueprints, print magazine, etc.) and complete accompanying ads, pre-sales articles, opt-in pages, delivery emails and other assets per the monthly publishing schedule.
-Write and update sales content (use cases, success stories, software comparisons, etc.) and complete accompanying ads and assets, and support event marketing and new feature release collateral.
-Write ads for social media outlets and search engines to promote our content and campaigns.
-Review and update opt-in, sales and order pages as needed and per the revisions schedule; review and update email funnels as needed and per the revisions schedule.
-Support editorial review of junior-level content.
-Participate in strategy sessions and kick-offs as appropriate to support content planning and direction.
-Collaborate with design, video, and ad teams to create cohesive content packages.
-Adhere to and maintain brand standards and brand style guide.
-Advanced writing and communications skills.
-Strong creative copywriting skills that command audience attention and engagement, including headlines, ads and CTAs.
-Ability to communicate complex topics in simple ways tailored to varying audiences and outlets.
-Results-driven writing approach.
-Research and interviewing skills that garner interesting, comprehensive information.
-Knowledge of current digital marketing and sales trends, understanding of CRM and marketing automation and SaaS industry.
Must be able to remain in a stationary position for long periods of time. The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.
Must have a high level of computer literacy. Role includes repetitive movement of hands and fingers for long periods of time – typing and/or writing.