Senior Media Associate
Compassion & Choices is seeking a Senior Media Associate to advance our work to improve care, expand options and empower everyone to chart their end-of-life journey.
This position is primarily responsible for developing and executing a communications strategy for Compassion & Choices’ advocacy & outreach campaigns in consultation with the Communications Director and senior staff. The Senior Media Associate has overall responsibility for managing and implementing the in-state earned media strategy, and providing leadership for and driving the development, planning, and coordination of state media work in partnership with our digital communications team.
This is a full-time, remotely-located, paid position reporting to the Communications Director. Compensation offered will be commensurate with experience.
This position will primarily be responsible for:
- Working with the Communications Director, develops and implements integrated earned media plans for C&C’s advocacy efforts
- Works to identify earned media opportunities that promote C&C priorities
- Proactively pitches stories to appropriate print, broadcast and electronic media outlets in assigned states
- Writes press releases, media advisories, testimony, talking points, blog posts and other materials
- Writes and seeks placement of op-eds and letters to the editor
- Builds press lists and manage press database of national, regional and state reporters
- Responds in a timely fashion to breaking news events
- Collaborates with volunteers, storytellers and staff to identify appropriate subject-matter experts and personal stories
- Writes materials for C&C newsletters, magazines, and other owned publications
- Ensures materials are timely and accurate, with a consistent tone and message.
- Oversees the development of paid media plans, as needed, and provides recommendations on the department’s budgetary investments in state / advocacy campaign efforts
Preferred Qualifications (You will be a good fit):
Education and Experience:
- Bachelor’s degree in Journalism, Communications, Marketing, Public Relations, Political Science, or related field is required — or an equivalency of related experience and/or education may be considered.
- Experience may include work on Capitol Hill, in a state legislative office, on a political campaign, in an issue advocacy organization, or in another position that involves developing written content, not limited to social media.
- A candidate with a strong writing background and knowledge of strategic communications with an interest in media relations may be considered.
Skills:
- Ability to write email, press documents, blogs, articles, ads, fliers, and other necessary materials that motivate new and existing supporters to engage in the end-of-life choice movement.
- Excellent oral and written communication
- Ability to work independently and as part of a team
- High level attention to detail; ability to meet all deadlines
- Computer Skills: Working knowledge of media monitoring software, Google suite, MS Office