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Marketing Coordinator


A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment and hand tools. We are proud to offer competitive compensation, employee benefits, tuition reimbursement, and unlimited growth opportunities. Our nearly seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the wellbeing of our communities. How will you power what’s possible?



The Product Marketing Coordinator will act as the liaison between cross functional teams such as product managers, graphics, data syndication team, and channel team. Will also manage online training platform BlueVolt and assist distributors in implementing and taking new online courses. Support the sales and product teams with product collateral. Create impactful campaigns that result in a successful launch of new products and increasing sales of current products.



Description of Duties and Responsibilities

  • Launch new products to the wholesale and retail channel in conjunction with the Channel team
  • Manage multiple campaigns at one time for customers and channels.
  • Coordinate with product, sales and marketing for launches and campaigns.
  • Work with the product management team to establish key selling features.
  • Work with the social media/advertising team to seed products with influencers on all social media channels and help to develop new influencers.
  • Create all launch kits for external and internal customers.
  • Coordinate with creative team to make sure all product content is up to date for current products, and all new content is created at time of launch of new products.
  • Establish training criteria for all online training targeted towards distribution.
  • Willing to take action to improve one’s own knowledge and skills. Take time to develop a working knowledge of all products to be able to work on marketing materials with little assistance from the product management team.



Qualifications and Experience Requirements

  • Bachelor’s degree required.
  • The position requires strong written communication skills for the development of, email content, and sales support information.
  • Must be able to perform with a high degree of accuracy and manage multiple tasks, with tight deadlines.
  • Strong software skills in Microsoft PowerPoint, Microsoft Excel, Microsoft Word.



Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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